You’re not starting over, you’re building from experience
I build brand identities and business structures for coaches moving into their next chapter, whether you’re launching with intention or reimagining what you’ve built.
What you're building deserves more than intuition
You've been told to "trust the process" and "follow what feels aligned." But beneath the surface, you know: your practice is also a business. It needs to sustain you. It needs structure. It needs to reflect the sophistication of your thinking, not just your healing capacity.
This is where I come in.
I work with coaches who want both: the psychological depth that honors who you're becoming, and the strategic clarity that builds a business which actually sustains your life.
Not one or the other. Both.
You're launching with intention, new to coaching but not new to strategic thinking. You'd rather invest in building it right from the start than spend years in trial and error.
Or you're reimagining what you've built, you've been doing this work for years, but your brand no longer reflects who you are or where you want to go. You're ready to refine, elevate, reposition.
Or you're stuck in the messy middle, you have clients and revenue, but your business lacks sophistication. You're working too hard for what you're making, and you know there's a better way.
I WORK FROM WHO YOU’RE BECOMING AND BUILD THE BRAND AND BUSINESS AROUND THAT TRUTH
THE BRIGHTECHO PRESTIGE SUITE
These are the three layers of every brand I build, whether you're launching with intention or reimagining what you've built.
Each engagement includes both the psychological architecture of your identity and the business structure that sustains it.
Three Ways to Work Together
Identity & Clarity Direction
The foundation for everything. We map your psychological positioning, define who you serve and how you're different, and build the business architecture that supports sustainable revenue—whether you're launching or rebuilding.
Your brand begins where your truth becomes visible.
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Identity Architecture
Strategic positioning (who you are in the market, who you serve, why you're different)
Psychological narrative arc (where you've been, where you're going, what you help people become)
Core vocabulary, themes, and emotional positioning
Client avatar and market clarity
Business Structure Foundation
Offer framework (what you sell, to whom, at what price points)
Revenue model design (how your business sustains you)
Pricing strategy aligned with your positioning
Business model that reflects both your depth and your life goals
What you receive:
Complete Identity Architecture document (15-20 pages)
Strategic positioning one-pager
Business model blueprint
6 weekly deep-dive sessions
Voxer access between sessions
8 weeks | €4,000-5,000
Presence Studio
Your clarity, made tangible. We build your complete brand presence—identity, voice, messaging, visual direction, and the business systems that turn presence into revenue. You leave with everything you need to show up with authority and sell with integrity.
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Everything from Identity & Clarity Direction, plus:
Voice Architecture
Complete messaging framework (how you talk about what you do)
Core messaging for offers, about, sales conversations
Email and content templates in your voice
Signature phrases and vocabulary guide
Presence Translation
One-page editorial website (copy + design direction)
Visual brand direction (mood, palette, imagery style)
Social media presence strategy
Content pillars and editorial calendar framework
Sales & Delivery Systems
Complete offer suite with strategic pricing
Sales page copy for your signature offer
Discovery call script and qualification process
Client onboarding and delivery structure
What you receive:
Everything from Tier 1
Complete voice guide (20-25 pages)
Website copy + design direction
Offer suite with sales messaging
10-12 weekly sessions
Hands-on execution support
12 weeks | €7,000-8,000
Private Advisory
Evolution with a witness. Not a one-time project but an ongoing relationship. As you grow, I'm there—refining your positioning, adjusting your offers, evolving your presence, thinking through revenue strategy. Reserved for 3-4 clients who value long-term strategic partnership.
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Ongoing Strategic Partnership
Bi-weekly 90-minute strategy sessions
Continuous identity and voice refinement as you evolve
Business model adjustments and revenue optimization
Launch support, content direction, positioning pivots
Real-time strategic counsel as situations arise
Unlimited Voxer access between sessions
This is for:
Coaches pivoting or expanding their positioning
Multi-six-figure practitioners scaling intentionally
Anyone who wants me as their strategic thought partner
People who value having someone who knows them deeply and can see around corners
What makes this different: You're not hiring me for a project. You're bringing me into your business as ongoing counsel. I'm watching your evolution, noticing patterns, and refining with you in real time.
Commitment: Minimum 6-month engagement, then month-to-month Investment: €1,200/month
What All My Work Includes
No matter which tier you choose, every engagement includes:
Strategic business thinking — Your brand positioning serves your revenue goals, not just your aesthetic preferences
Psychological depth — I read the patterns beneath the surface and translate your becoming into coherent brand presence
Hands-on partnership — I don't hand you templates and disappear. I'm in it with you, thinking, refining, building
Integration of identity and commerce — Beautiful brands that actually make money. Strategic businesses that actually reflect who you are.
This is for coaches who want both.
YOUR CLARITY. YOUR VOICE. YOUR PRESENCE.
BUILT TO SUSTAIN WHO YOU ARE AND HOW YOU CHOOSE TO LIVE.
The Rhythm of the Work
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We begin with a slow, grounded conversation where I read your history, your evolution, your direction, and the version of you trying to come forward.
This is where the real clarity starts.
What happens here:
Deep psychological intake and identity mapping
Business model assessment (where revenue comes from, where it could come from)
First articulation of who you're becoming and who that person serves
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We map the territory of who you are, who you serve, and how you're different. Not surface positioning—the psychological architecture underneath it all.
What we build:
Strategic market positioning (who you are in the landscape, why you're different)
Client avatar clarity (who you're for, who you're not for)
Core narrative arc (where you've been, where you're going, what you help people become)
Offer framework (what you sell, to whom, at what price points)
You walk away with:
Identity Architecture Document (15-20 pages)
Strategic positioning one-pager
Business model blueprint
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Your voice isn't invented. It's excavated. We listen for what's already there—the vocabulary, the rhythm, the way you naturally think—and refine it into a coherent messaging system.
What we build:
Messaging framework (how you talk about what you do, who you serve, what transforms)
Core language for offers, sales conversations, and content
Voice guide with tone, vocabulary, signature phrases
Email and content templates in your voice
You walk away with:
Complete voice guide (20-25 pages)
Messaging for all major brand touchpoints
Templates you can use immediately
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We translate your internal clarity into external presence. Your website, your social media, your sales materials—everything becomes coherent, aligned, and unmistakably you.
What we build:
One-page editorial website (copy + design direction)
Visual brand direction (mood, palette, imagery approach)
Social media presence strategy and content pillars
Sales page copy for your signature offer
You walk away with:
Complete website ready to build
Visual brand guidelines
Content strategy and editorial calendar framework
Sales messaging that converts without feeling salesy
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Nothing lands perfectly the first time. We refine, adjust, distill. I'm watching for where things feel forced versus where they feel true. We keep going until it clicks.
What happens here:
Testing messaging with real audience feedback
Refining positioning based on market response
Adjusting pricing and offers for optimal conversion
Iterating until everything feels both true and effective
This is where strategy becomes reality.
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The final phase isn't about deliverables. It's about embodiment. You're not performing a brand—you're inhabiting your actual identity. The work becomes second nature.
What this looks like:
You speak about your work with clarity and confidence
Your pricing reflects your value (and you can hold it without apology)
Your presence attracts right-fit clients naturally
You show up consistently because you're not pretending anymore
This is the work working.
The woman behind the clarity
I have always been able to read people—their energy, their direction, their fears, and the version of themselves they haven't fully stepped into yet.
Not as a psychologist. Not as a coach. But as someone who listens beneath the words.
My work is at the intersection of identity, narrative, and business architecture. I see the story you're carrying, the shift you're in, and the person you're becoming—and I help you translate that into brand positioning, offer structure, and presence that generates sustainable revenue.
My background is international.
I've lived many lives across continents, cultures, and worlds. I've spent years studying the psychology of identity, the semiotics of meaning-making, and the quiet mechanics of prestige and luxury brand positioning.
I understand transition. I understand reinvention.
And I understand the moment when you realize your current business model no longer fits who you're becoming—when your pricing feels too low, your positioning feels misaligned, and you're ready to build something that actually sustains you.
Brightecho is not an agency.
It's a boutique brand and business studio where the work is personal, strategic, and deeply considered. I take on 6-8 clients per year because identity work—real identity work that translates into viable business structure—is not something you rush.
It requires attention, presence, and a grounded nervous system.
My style is editorial and cinematic—minimal words, strong meaning, crafted with intention. But beneath the aesthetic is rigorous business thinking: revenue models, pricing strategy, positioning that differentiates you in a crowded market.
Clients often tell me they feel calmer in my presence, clearer in their decisions, and more aligned in their direction. They also tell me they finally understand how to price their work, structure their offers, and attract clients who value their expertise.
I don't amplify noise. I refine truth.
And I work with coaches who are ready to step into the version of themselves that their work has been asking for—and build a business model that can actually sustain it.
If you're here, you already feel the shift.
My work is to help you articulate it, position it, and build the brand presence and business structure that belongs to it.
